All posts by Maggi Pier

Atlanta Reputation Management Services

We offer Atlanta Reputation Management services to Atlanta, Georgia and beyond.

We care about your reputation. It is essential to manage your reputation. What others say about you is critically important to your business. Here at Hotlanta Seo we can help local businesses manage their online reputation. We utilize pro-active techniques to reduce unfavorable feedback online and encourage favorable comments.

Reputation management services will enable you keep your brand intact and remain on top of your online credibility. It might amaze you to see just how much is really said online about your company. Social networks have actually made it so that individuals record every facet of their lives with multiple public venues. People are talking about your business all over the internet, good or bad, and you aren’t even aware of it.

Managing your businesses reputation can make or break your Atlanta business!

Because you have a web presence, bloggers, online publications, people with some form of agenda or grudge will come across your business and either give it good or bad online press. Bad press can be really devastating to your online reputation.

The goal of online Atlanta reputation management services is to bury the bad online content and highlight and increase the good. In most cases, the reputation management service will have to produce a lot of search engine optimized content to bury the bad and link to the good. In the end, the primary goal is to have the first few pages of the search engines coming up with positive content about your business.

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Atlanta Content Marketing|the Importance of Content Marketing

What is content marketing and how important is content to your Atlanta business web strategies?

Search Engine Watch has this to say about content marketing in 2014

Need quality unique content?
Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably busy slapping Google around on behalf of one of my grateful customers.)

Why Content Marketing is a Definitive Method for Success in 2014

, 2 Comments

digital-path-to-succcess-content

Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond.

A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014.

While “content” is a common term, the past year has consisted of truly digging in and finding the precise definition and methods that go along with it. As a result of this yearlong brainstorm came a good amount of content strategy insights. ..Read More

It is time to consider your content marketing strategies in order to solidify your web presence. Is content marketing important to the Atlanta business? Heck yeah! There is a reason why the old saying “content is king” …because it is! We can help with your content marketing strategies this year.

Need quality unique content?
Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably busy slapping Google around on behalf of one of my grateful customers.)

Our Atlanta Video Marketing Service rocks!

 

Atlanta Web Design|Websites for Atlanta Area Businesses

It is important for the local business to engage the services of a good Atlanta web design company.

Designing a website isn’t just about making it look pretty. there are a lot of design elements that come into play in the SEO arena.

There are many Atlanta web design companies in the area but not all are created equal. It is important to choose and Atlanta web designer that is experienced in Search Engine Optimization. Because the prettiest web design in the world will be pretty useless if it can never be found.

Please check out Hotlanta Seo. I am an experienced Atlanta web designer that can make your site be beautiful and FOUND.

Looking for a quality web design company in Atlanta?

Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably hard at work slapping Google around on behalf of one of my happy customers.)

 

Good Atlanta Web Design will help with your Brand Identity!

 

Enhance Your Brand Identity with Brand Marketing

When you are building up a web presence your brand identity is critical.

Brand management is one of the very most important aspects of any business. It doesn’t matter whether it is big or small or any type, personal branding is key to keeping your business cohesive. Brand Marketing is a must!

This article from  Entrepreuneur.com just about says it all when it comes to brand management, personal branding, brand marketing and building a brand identity. It is extremely important for the Atlanta area business and even other Georgia businesses to create their own unique brand.

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.

BY

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Read more about branding here:

Here are two videos that explain a lot about brand identity and the importance of brand marketing in a small business.

In this video the importance of personal branding is driven home.

Brand marketing is important to your business!

Hotlanta SEO can help with your brand identity and branding. We can keep your look and style intact on all web platforms.

Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably hard at work slapping Google around on behalf of one of my happy customers.)

 

Find out about our Atlanta Reputation Management here!

 

Atlanta Video Marketing Service|Atlanta Video Production|770-897-1339

We offer a highly effective Atlanta Video Production and Marketing Service.

Youtube video marketing is a great way to brand your business. Done properly, youtube marketing is an effective SEO tool to put in your business arsenal. Don’t be fooled… Atlanta video production, combined with the right marketing tactics can really give your Atlanta, Georgia business the SEO boost it needs to stay on top of the search engines.

Our Atlanta video marketing services really work to get your business found!

We offer Atlanta Video production at extremely affordable rates. Try us out! You’ll be glad you did!

Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably hard at work ranking a video on behalf of one of my happy customers.)

 

Here is an interesting article on tips that could be helpful to your   business video marketing and youtube video marketing projects:

Small Business Ideas: Video Marketing Tips To Increase Website Traffic

By Ray Riechert

One of the best small business ideas to increase website traffic is video marketing. Video marketing does not cost much money because do-it-yourself videos can be created with cell phones or low-budget video cameras.

Small business owners may not have an idea how to get started, but there are 5 video marketing tips that can solve that problem for you so you can increase traffic to your website.

Tip Number One is to write an outline for your message. This starts with meta-data. Don’t worry. This is just a fancy term for your title, description and keywords you plan on using.

If you do a great job with your meta-data, you will get your videos ranked on page one of Google and YouTube with effective YouTube marketing. This will drive traffic to your website very quickly.

Tip Number Two has to do with your message. You don’t need a slick, high-end commercial type video. People respond to authenticity. Take the opportunity to talk to the camera like you are talking to a customer in your business.

Tip Number Three is to talk about the concerns and problems your customers have. Provide solutions to these problems and you will grow your customer base.

You may be wondering how you do this? It’s simple. You can break up videos into frequently asked questions (FAQs) and should ask questions (SAQs).

Frequently asked questions are the typical questions you get everyday from your customers. For each of your videos, you should only answer one question at a time.

Should ask questions are the more important questions to answer because these are the questions that will solve the problem someone is having.

Here’s a typical FAQ someone may ask you. “How much does it cost to replace a leaky pipe?” The real question should be, “What will happen if I don’t replace that leaky pipe?”

Can you see how easy it would be to create a video on FAQs and SAQs. There’s no secret formula here. Your goal is to create videos that solve your customers’ problems.

Tip Number Four is take advantage of free advertising on Google Local – Google+. Google is moving all Google Places listings to Google Local – Google+. Here you can really enhance you listing with great videos about your business.

You can do some very creative listings on Google local and it’s free. It’s pretty hard to find a better way to list your business and get the exposure you get here.

Tip Number Five is about asking for a call to action. It is your job in the call to action to point out what will happen if the customer does not take action.

There are many small business ideas you can implement to drive traffic to your website. Video marketing is a cost-effective way to solve problems your customers have. And you can have fun with it too!

Video marketing is one of the best ways to communicate with your customers. It is fairly easy to do as long as you have the right plan. You can spend thousands of dollars on products that will be obsolete in six months or you can come on over to http://VideoMarketingStud.com and check out all the features we provide our customers. You make the call.

Article Source: http://EzineArticles.com/?expert=Ray_Riechert
http://EzineArticles.com/?Small-Business-Ideas:-Video-Marketing-Tips-To-Increase-Website-Traffic&id=7720055

Consider Video Marketing for your Atlanta business. You will be amazed at just how effective Atlanta video production and marketing can be. What we want to do is dominate the front page of search with all YOUR digital assets.  Want to know more!

Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably hard at work ranking a video on behalf of one of my happy customers.)

 

Atlanta Video Marketing Rocks!

Check out more abut Atlanta Seo

 

 

 

How to choose an SEO company in Atlanta

Ever wonder how to choose an SEO company in Atlanta that will be effective and a good fit?

What kind a criteria should a business use ? Choosing a good SEO company should not be that difficult. Don’t make it harder than it needs to be. Below is a great article about what to look for when deciding on what Atlanta SEO company is right for you.

But…before you read on, the biggest criteria of all is as the old saying goes…the proof is in the pudding!

If the Atlanta Seo Company doesn’t show up somewhere on the first page of search engine results for their keywords…RUN!

Just how good a job are they doing with their own site…that’s the kicker. They also should be able to demonstrate some of their customers search rankings as well. A few good testimonials from happy customers would go a long way to help you choose your Atlanta SEO.

Here is the article I mentioned above on choosing an SEO company.

How to Choose an SEO Company?

By Tanya J Jones

Internet marketing is changing every day. Thanks to competition among sites and search engine algorithms that keep changing, many agencies keep coming up with a variety of services. Most companies promise a whole lot of things to their clients like guaranteed results and performance based pricing. As a result, it becomes very difficult for businesses to choose a good agency. Most people get confused about what to look for and what to ask companies when choosing an agency. Given below are some of the tips that you may follow when choosing an SEO company for your website.

Do a little bit of analysis

You need to know how your site performs and where it stands in the search engine rankings before you choose a company. It will be very helpful if you do some basic analysis of your site. You can verify your site with Google Webmaster Tools. By doing this, you will be able to see things that Google sees in your site like the keywords that are performing well, any problems with the site’s links, the kind of links that your site is getting, etc. You can also use Google Analytics to analyze the traffic of your site. You can get information about how many visitors your site gets, what kind of keywords bring visitors and what visitors expect on your site.

Understand your Needs

Once you have done the basic analysis of your site, you need to identify what your site needs as far as SEO is concerned. Though it is an ongoing effort, the analysis will help you identify the immediate needs of your site and prioritize them. The analysis will answers some of the questions like what is the duration of the effort that your site is likely to need, do you need to increase the traffic to your site or is reporting the traffic that you already get a priority? Do you need someone to make strategies for your site or someone to just perform different tasks? You will be able to create a good brief for the company you hire if you are able to answer these questions.

Consider your Finances

Running a business will always involve the pressure of saving money wherever possible. Most will tend to prefer an agency that charges less, offers performance based services to its clients and guarantees results. However, deciding on an agency based on these factors may not always turn out to be a good decision.

It is not possible for a search agency to guarantee you results especially when search engine algorithms keep changing. It is not possible for agencies to predict how search engines are going to change. That is why, you should be cautious of an agency that can guarantee you results. Most often than not, these agencies may use techniques to give you the results that they have guaranteed you.

Any agency that promises performance based SEO will be taking a risk on behalf of the client which is similar to guaranteeing the client results. The agency will have to know what the future holds for search engines if it is ready to work without pay till the results are achieved.

You will be able to determine how much an analyst will earn if he/she offers you cheap SEO after taking away company profits, overheads and other costs. This will help you determine the skill level of the analyst who will be working on your site and the amount of time that he/she will be spending on it.

Try and get a breakdown of the different activities that you get for the cost. This will help you understand whether you are getting a good value for your money or if you are being taken for a ride.

Choose the right fit

The big SEO agencies may not always be the best choice for your business. In some cases, you may end up paying for activities that your website does not need. Sometime, you may be a very small client for a large company and as a result, they may not pay too much attention to your site. The other extreme are freelance SEOs and small agencies. Though some of these may be very cheap, they may not have the experience that a large company can bring to the table. You may choose a small company for the price but if the people in the agency lack knowledge, it can do more harm to your site than help it. That is why, it is important to find the right balance between the cost and the knowledge when you choose an agency for your business.

Choose a firm that gives you a good mix of SEO activities and does not concentrate on just one aspect like link building or content. Make sure that technical compliance checks, content, linking and user experience are all a part of the services that the firm offers.

Transparency is Important

It is important that your partner is transparent with you as far as the work is concerned. Some of the things to look out for are:

  • Number of keywords covered in the strategy.
  • Get access to the login details of the accounts that are being set up for link building and other activities.
  • Make sure there is transparency and details in the reports that the agency shares with you from time to time.

One of the things that you need to check before choosing the company is the track record. Once you shortlist a few from a long list, checking the track records of these companies can help you decide. Once you choose the agency, make a commitment to them. Like how you expect the agency to work with commitment towards your site, they will also expect you to be committed towards them and help them in their efforts to get your site ranking. Sit and discuss an indicative budget with the agency and don’t keep the budget too small. If the agency is good, make a long term commitment with them and stick to it.

Finally don’t leave all the work to the agency itself. Any outsourcing that is done should be like a partnership. The agency that you hire will be able to achieve much more results if you get involved in the work they do. Discuss any ideas that you may get, possibilities and opportunities with the agency. Though, it is good not to interfere with your agency’s work, getting involved and sharing thoughts and ideas with them will help you build a strong partnership that will be very fruitful for your company.

There are many things that go into making a website a success. It always helps to work with people who have immense experience in the field because you can benefit from their experience of working on a number of different kinds of websites. They will know what will work best for your site and what will not. Hence, it will always be helpful if you hire a company that offers internet marketing services to handle the SEO of your website so that you can concentrate on other aspects of promoting your business.

Tanya Jones is a staff writer for Flying Cow Design, a company that provides high quality medical web design services. Visit our New York web design metro page if you are looking for web design and development services in New York.

Article Source: http://EzineArticles.com/?expert=Tanya_J_Jones
http://EzineArticles.com/?How-to-Choose-an-SEO-Company?&id=7541573

When choosing an SEO company in Atlanta consider Hotlanta SEO.

We are a mean, lean, ranking machine! LOL! You will be pleasantly surprised at just how effective our SEO services really are.

Pick up the phone and give me a
call at (770) 897-1339. You will be glad you did!
(Please leave a message if I don’t answer, I am probably hard at work slapping Google around on behalf of one of my happy customers.)

Find Out About How Content Marketing can help your business!