When you are building up a web presence your brand identity is critical.
Brand management is one of the very most important aspects of any business. It doesn’t matter whether it is big or small or any type, personal branding is key to keeping your business cohesive. Brand Marketing is a must!
This article from Entrepreuneur.com just about says it all when it comes to brand management, personal branding, brand marketing and building a brand identity. It is extremely important for the Atlanta area business and even other Georgia businesses to create their own unique brand.
The Basics of Branding
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
Read more about branding here:
Here are two videos that explain a lot about brand identity and the importance of brand marketing in a small business.
In this video the importance of personal branding is driven home.
Brand marketing is important to your business!
Hotlanta SEO can help with your brand identity and branding. We can keep your look and style intact on all web platforms.
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