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Atlanta Content Marketing|the Importance of Content Marketing

What is content marketing and how important is content to your Atlanta business web strategies?

Search Engine Watch has this to say about content marketing in 2014

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Why Content Marketing is a Definitive Method for Success in 2014

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Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond.

A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014.

While “content” is a common term, the past year has consisted of truly digging in and finding the precise definition and methods that go along with it. As a result of this yearlong brainstorm came a good amount of content strategy insights. ..Read More

It is time to consider your content marketing strategies in order to solidify your web presence. Is content marketing important to the Atlanta business? Heck yeah! There is a reason why the old saying “content is king” …because it is! We can help with your content marketing strategies this year.

Need quality unique content?
Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably busy slapping Google around on behalf of one of my grateful customers.)

Our Atlanta Video Marketing Service rocks!

 

Enhance Your Brand Identity with Brand Marketing

When you are building up a web presence your brand identity is critical.

Brand management is one of the very most important aspects of any business. It doesn’t matter whether it is big or small or any type, personal branding is key to keeping your business cohesive. Brand Marketing is a must!

This article from  Entrepreuneur.com just about says it all when it comes to brand management, personal branding, brand marketing and building a brand identity. It is extremely important for the Atlanta area business and even other Georgia businesses to create their own unique brand.

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.

BY

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Read more about branding here:

Here are two videos that explain a lot about brand identity and the importance of brand marketing in a small business.

In this video the importance of personal branding is driven home.

Brand marketing is important to your business!

Hotlanta SEO can help with your brand identity and branding. We can keep your look and style intact on all web platforms.

Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably hard at work slapping Google around on behalf of one of my happy customers.)

 

Find out about our Atlanta Reputation Management here!

 

Atlanta Video Marketing Service|Atlanta Video Production|770-897-1339

We offer a highly effective Atlanta Video Production and Marketing Service.

Youtube video marketing is a great way to brand your business. Done properly, youtube marketing is an effective SEO tool to put in your business arsenal. Don’t be fooled… Atlanta video production, combined with the right marketing tactics can really give your Atlanta, Georgia business the SEO boost it needs to stay on top of the search engines.

Our Atlanta video marketing services really work to get your business found!

We offer Atlanta Video production at extremely affordable rates. Try us out! You’ll be glad you did!

Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably hard at work ranking a video on behalf of one of my happy customers.)

 

Here is an interesting article on tips that could be helpful to your   business video marketing and youtube video marketing projects:

Small Business Ideas: Video Marketing Tips To Increase Website Traffic

By Ray Riechert

One of the best small business ideas to increase website traffic is video marketing. Video marketing does not cost much money because do-it-yourself videos can be created with cell phones or low-budget video cameras.

Small business owners may not have an idea how to get started, but there are 5 video marketing tips that can solve that problem for you so you can increase traffic to your website.

Tip Number One is to write an outline for your message. This starts with meta-data. Don’t worry. This is just a fancy term for your title, description and keywords you plan on using.

If you do a great job with your meta-data, you will get your videos ranked on page one of Google and YouTube with effective YouTube marketing. This will drive traffic to your website very quickly.

Tip Number Two has to do with your message. You don’t need a slick, high-end commercial type video. People respond to authenticity. Take the opportunity to talk to the camera like you are talking to a customer in your business.

Tip Number Three is to talk about the concerns and problems your customers have. Provide solutions to these problems and you will grow your customer base.

You may be wondering how you do this? It’s simple. You can break up videos into frequently asked questions (FAQs) and should ask questions (SAQs).

Frequently asked questions are the typical questions you get everyday from your customers. For each of your videos, you should only answer one question at a time.

Should ask questions are the more important questions to answer because these are the questions that will solve the problem someone is having.

Here’s a typical FAQ someone may ask you. “How much does it cost to replace a leaky pipe?” The real question should be, “What will happen if I don’t replace that leaky pipe?”

Can you see how easy it would be to create a video on FAQs and SAQs. There’s no secret formula here. Your goal is to create videos that solve your customers’ problems.

Tip Number Four is take advantage of free advertising on Google Local – Google+. Google is moving all Google Places listings to Google Local – Google+. Here you can really enhance you listing with great videos about your business.

You can do some very creative listings on Google local and it’s free. It’s pretty hard to find a better way to list your business and get the exposure you get here.

Tip Number Five is about asking for a call to action. It is your job in the call to action to point out what will happen if the customer does not take action.

There are many small business ideas you can implement to drive traffic to your website. Video marketing is a cost-effective way to solve problems your customers have. And you can have fun with it too!

Video marketing is one of the best ways to communicate with your customers. It is fairly easy to do as long as you have the right plan. You can spend thousands of dollars on products that will be obsolete in six months or you can come on over to http://VideoMarketingStud.com and check out all the features we provide our customers. You make the call.

Article Source: http://EzineArticles.com/?expert=Ray_Riechert
http://EzineArticles.com/?Small-Business-Ideas:-Video-Marketing-Tips-To-Increase-Website-Traffic&id=7720055

Consider Video Marketing for your Atlanta business. You will be amazed at just how effective Atlanta video production and marketing can be. What we want to do is dominate the front page of search with all YOUR digital assets.  Want to know more!

Pick up the phone and give me a
call at (770) 897-1339.
(Please leave a message if I don’t answer, I am probably hard at work ranking a video on behalf of one of my happy customers.)

 

Atlanta Video Marketing Rocks!

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